I have had clients tell me that a website charged at R5000 is expensive and I have had clients ask me why am I so cheap when I charge them R15000 for a similar website. So, the question comes up, what makes website design cheap or expensive?
What possibilities are out there?
You will find that there are a lot of different pricing structures when it comes to website design and each company that offers the service will charge you differently and offer you something else. It is very difficult to determine what a “Market Related” price for a website is. Some companies may give you a free website and ask for a monthly fee. Other companies have set packages for website design. You will even find companies that will build a website for a lower amount and then take a percentage of the income of what the website generates. I have also seen companies that charge no fee if the client agrees to sign a contract for digital marketing services.
There are a lot of factors that can influence the cost of website design, such as the amount of pages the website will have, the functionality required on the website (which may require more website development), or whether the website is built using a Content Management System (CMS) like Joomla and WordPress, or a custom website built in PHP or other web applications.
The value of a website
You will find companies that charge a lot only to receive little value and vice versa. You might also find that you get excellent value for a fair price. At the end of the day, there is not really a way to tell whether a website is cheap or expensive. I believe that if the website looks good, performs well and most importantly, achieves your objective and goals, it is not expensive. If the website does not adhere to these qualities then it is expensive - even if you paid next to nothing for it. A website is after all an investment and will pay off quicker when it’s built correctly and effectively.
What to do
- All this information can be overwhelming and you may feel like you don’t know where to start, or if you are making the right decision with the company you choose to build your website.
- By following the steps below before you choose your service provider, you can eliminate most of the risk and have the peace of mind that you will get the most out of what you are spending, whether you feel it’s expensive or not.
- Identify the objective of your website and what you are looking to achieve
- Ask enough questions to ensure that the service provider fully understands what your objectives are in order to ensure that they understand what is required. You can also use examples of other websites or content, to to illustrate desired functionality or style.
- Ask for recommendations from the service provider to determine their professionalism and experience
- Make sure the quotation you receive includes the objectives and functionality you require
- Ask for previous websites that have been done by the company and calculate if they have the ability to accomplish what you have in mind
- Ask for testimonials and contactable references
- Only pay a deposit and not the full amount upfront
- Clarify Terms and Conditions, and timeliness. Also be clear on what happens when timeliness and agreed upon expectations are not met.